Cultural differences present a number of challenges in the global marketplace. For one thing, companies must recognize and respect differences in social values, ideas of status, decision-making habits,attitudes toward time, use of space, body language, manners, and ethical standards. Otherwise such differences can lead to misunderstandings in international business relationships, particularly if language differences also exist.
In addition to the suggestion that you learn about the culture, seasoned international businesspeople offer the following tips for improving intercultural communication:
- Be alert to the other person's custom
- Deal with the individual
- Clarify your intent and meaning
- Adapt your style to the other person's
- Show respect
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